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Jarrod joined Source Atlantic in December 2024 and is an accomplished leader with over two decades of experience in the industrial distribution sector. He earned his degree in Mechanical Engineering from the University of Saskatchewan in 2001, which laid the foundation for his career in engineering, sales, and business leadership. Jarrod began his career as a field engineer, focusing on reliability enhancement, before progressing through a series of increasingly senior roles at a large industrial distribution company. His diverse experience spans outside sales, branch management, regional leadership, and vice presidency, culminating in his current role. A people-focused leader, Jarrod believes in empowering talent and fostering collaboration to drive sales growth and profitability. His leadership philosophy is rooted in developing high-performing teams and delivering innovative solutions to meet customer needs. Under his guidance, organizations thrive on a culture of continuous improvement and customer-centric excellence. Connect with Jarrod .jpg)
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Wes Lindemere, Vice President of Sales & Business Development
Wes Lindemere is a senior sales leader with over 25 years in the industrial sector. He has built and led high-performing teams, expanded national accounts, and developed long-term partnerships across Canada. As Vice President of Sales & Business Development, Wes focuses on practical growth strategies, customer value, and strong team execution. Connect with Wes
Lindsey Rocks, Vice President of People and Culture
Since graduating from McMaster University in 2006 with degrees in both Commerce and Economics, Lindsey has dedicated her professional career to HR. She has worked in progressive HR Leadership roles in multiple industries including Mining, Oil & Gas and Distribution, spending many years in unique, site based roles in both Northern Alberta and Northern Ontario before progressing into senior leadership positions for the last decade. Lindsey also holds an MBA from Imperial College, London in the UK. Connect with Lindsey
Jasmine Qadri, Vice President of Projects & IT Innovation
Jasmine is a seasoned technology and project leader with deep expertise in enterprise systems, project delivery, and organizational transformation. With a strong foundation in the industrial sector, she brings extensive experience leading complex initiatives across IT innovation, business intelligence, and large-scale project execution. Jasmine oversees enterprise IT innovation and solutions, M&A integration, and data and ERP readiness, playing a key role in advancing operational efficiency and supporting the organization’s growth strategy. Connect with Jasmine
Donna Baratto, Vice President of Operations & Supply Chain
Donna is an accomplished operations leader with over 20 years of experience driving transformation and growth across complex, multi-site organizations. Her recent experience in the industrial distribution sector includes leadership across national supply chain, branch operations, and customer support, with full P&L accountability. She has led large, cross-functional teams across multiple business lines, delivering sustained operational improvements and growth. Donna holds a BBA and an MBA from Wilfrid Laurier University. Connect with Donna